To Know Before You Go

Social Customs

Generally, because Brazilian culture is European based, most common European social customs are observed in Brazil. In both business and social situations, shaking hands upon meeting or taking leave is customary. But Brazilians are also very warm and caring people. Brazilian women may kiss one (or both) cheeks of other women upon meeting them and, often, kiss men in a similar manner.

In some social situations, a man or woman may shake hands upon meeting a Brazilian woman and receive a kiss from them on one (or both) cheeks when taking leave. But don't presuppose anything. Let your Brazilian hostess lead they way. Men will often both shake hands and pat the shoulder of another man upon meeting or taking leave. This is just a simple indication of caring. Again, let your Brazilian host lead the way. For men, coats and ties are common in São Paulo and Brasília as well as some formal business situations in cities elsewhere in the country. But because of the tropical climate, many Brazilian businessmen typically only wear a shirt (with collar) and slacks. In fact, there are some cities in Brazil where men may not even own a suit, jacket or blazer, or tie. Generally, what would be considered casual business dress elsewhere in the world, is both acceptable and common for both business and social situations, especially during hot weather. For women, slacks or skirts with a blouse, or dresses are common and acceptable, although, a dress or skirt may prove to be much cooler. Brazilian women tend to dress somewhat more provocatively than their European or American counterparts even at the office.

If you plan or expect to be invited for lunch, dinner or just a visit to a private home, flowers, chocolates or other confection are acceptable gifts of appreciation. A small souvenir (coffee cup, t-shirt, key chain, etc.) from your home city, state or country will usually be well received and appreciated. In both social and business situations throughout the day, Brazilians will often offer um cafezinho (a little coffee). A demitasse of this highly sugared espresso will assuredly wake you up if the weather has made you a little sleepy.

Like most places elsewhere in the world, smoking has become increasingly restricted in Brazil. Many municipalities and other government agencies throughout Brazil have totally banned or severely limited smoking in many public areas including airports, post offices, government offices, rest rooms, banks, hospitals, supermercados (supermarkets) and other food stores, and shoppings (shopping centers/malls). Numerous restaurants do the same but some will have a separate section para fumantes (for smokers).

Brazil is a predominately Catholic country and the Catholic Church is highly respected and revered by many. No matter your beliefs, opinions or positions, it's not the place to overly criticize the Catholic Church.

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